In an era of big data and a constant stream of information we are being influenced in how we feel, what we do and who we trust each day. If there is a demand for a product or service there are people who are willing to sell it to us. Has the marketplace changed? For…
A version of this article was first published in the AFA Financial Adviser Magazine. I’ve published many articles highlighting all the important and imperative reasons why you should consider investing in a digital marketing strategy for your financial advice business. There is no perfect way or formula to get started, particularly when using social media…
Without a doubt 2018 has been a year of distractions. For those that work within financial services, it’s not been a jolly year. No matter how well prepared your business is for change it’s been challenging. We’ve seen never-ending headlines on the Royal Commission. As well as the changing landscape on legislation, regulation and compliance….
I love anything that has a visual element to it when posting content on social media but have you noticed in recent times that there has been a trend towards posting image based content for the sake of posting content. Now whilst there is no argument that images are an incredible way to draw your…
As the sun sets on June and we head in to the second half of the year this is a really great time to pause, reassess, reset and re-energise your (digital) marketing strategies. So here are some things you should be asking yourself: What’s working? What’s not working so well? Where can you improve? Are…
There is much to be said around the use of marketing in business but when it comes to digital marketing there is a two speed economy. One where advice practices happily provide a flow of impersonal communications and little else. The second where they dive into what some would consider the utopia of social engagement,…
I caught up with Adviser of the Year Finalist, Glen James, recently to chat about the how he is incorporating digital marketing in his business and with his personal brand. Glen’s financial advice business is based on the Central Coast of New South Wales and with a team that operate like a well-oiled machine it…
Reputation is something that as professionals we all work hard to build and then spend most of our adult working life maintaining. It goes to the heart of who we are and how we wish to be perceived by our peers and the people we serve as our clients. Yet, it constantly surprises me how…
I’ve been to many financial services conferences, events, workshops and networking sessions but the decision to go to FinCon last year was purely selfish. I wanted to know more about the event FinCon, the community that support it and what difference they were making. As one of the “Aussies” who made their way to Dallas…
You walk into a networking event, seminar, presentation or perhaps a social event and the first thing you do is survey the room. We look to see who we know, who seems familiar and the others; the people we don’t know assessing who we may like to get to know and who we feel a…